How to Develop an Effective Recruitment Strategy

How to Develop an Effective Recruitment Strategy

A recruitment strategy is a clear plan put together by a company that describes the nature of positions that need to be filled, the kind of talents (qualifications) required and how to connect with and hire top candidates. The recruitment process of each company differs depending on a number of factors such as; company location, the urgency of hiring, industry/sector, open positions, recruitment teams, time and work culture. Developing a recruitment strategy is the key to finding the right people to help your company achieve its development goals. Below, has come up with a few helpful tips on how to develop an effective recruitment strategy that will attract top talents to your company.

Analyze what your recruitment needs are and create a hiring plan

Before you develop a recruitment strategy, you need to first identify and analyze what your hiring needs are. Determine which departments and positions need to be filled and the kind of skills set that will be required to fill them. Once this is done, you can plan ahead for the future needs of each department.

Consider Re-vamping your brand

You need to think about what sets your company apart from the others. Brand development encourages potential candidates to want to work for you. Your brand should reflect your company’s mission, values and work culture. Review company policies such as; benefits package, work options, flexibility and career development. Your company website should also feature a well-crafted career page, FAQS, employee reviews, even chatbots. Increase your social media presence and ensure that the job ads you place accurately reflect your company goals.

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Write a captivating job description

One of the best ways to attract top candidates is to write a compelling job description. Remember that a job description tells a candidate what they should know about a job and whether or not they should even consider applying. Make your job description short, accurate and contain the most compelling aspects of the role. Ensure to fact-check each job description and make proper adjustments in case any roles or requirements have changed.

Utilize valuable recruitment tools

Recruitment can be expensive and time-consuming, so consider investing in online recruiting tools to help make the process easier and faster. Some commonly used online recruiting tools include; Job description and candidate feedback tools (like Gender decoder, JobScore, SurveyMonkey and Textio), job aggregator tools (like ADP Workforce Now, the applicant manager, Hiretual, LinkedIn talent solutions and Recruitee) or applicant tracking systems (like Breezy HR, ICMIS, Jobvite, Lever and Workable). These tools help simplify your recruitment process by streamlining and automating specific tasks. However, before investing in a recruitment tool, you should consider how its technology will suit your hiring practices and how it will integrate with existing systems. Of course, you should also pay attention to its costs.

Leverage social media

Social media is undoubtedly a great place to showcase your brand and connect with potential candidates. You can share ads about vacancies on social media and explore niche job boards to reach target candidates.

Encourage employee referrals

Job applicants will likely be more trusting of the information they get from your current employees than from your brand posts. This is why it is important to encourage your employees to leave positive reviews of your company on rating sites or social media. You can get them to participate in video ads and advocate for your brand online. Create an employee referral program for a faster and improved retention rate. However, don’t try to force it, instead provide incentives like a bonus for every successful referral.

Attract passive candidates

These are candidates who already have a job but might be open to the idea of talking to a recruiter and making a switch. You can engage with passive candidates using social media (posting a short quiz on your page) or using the services of recruitment specialists like Nmap-Corp. This process helps to thin the herd and connect you with only candidates who are highly qualified.


Developing an effective recruitment strategy is a complicated process that takes time and effort. It requires constant review and adjustment to meet your company’s needs as your business grows. However, it is completely worth it as a good recruitment strategy will lead to the hiring of qualified and skilled candidates, which ultimately boosts your company’s productivity.

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shil paj