Digital marketing involves the online promotion of brands, people, products and services. The digital marketing industry is a booming industry that continues to see massive growths and trends every day. As of January 2022, there are over 1000 digital marketing job ads on LinkedIn for New York City alone.
So if you’re looking for tips on how to land one of those jobs, this is the article for you. We’ve come up with a few tips for finding a job as a digital marketer in New York City.
Decide on a digital marketing specialty
It is important to assess your personality and abilities to figure out which specialization best suits you. Digital marketers are generally creative and outgoing people with great communication skills. Once you have assessed yourself, select and focus on mastering your specialty.
Most companies these days like to recruit people who are specialists in a specific field. There are a number of different digital marketing specialties, each with its career path; they include search engine optimization, content marketing, social media marketing, email marketing, digital analytics, affiliate marketing and marketing automation. Content marketing is one of the areas projected to increase in demand over the next few years.
Build your soft skills
While technical skills are important, soft skills like writing, communication, the ability to work with a team and tech-savvy are equally important as they help you stand out against other applicants.
Most jobs won’t hire you without experience, so try to gain some experience either through Facebook advertising or Google AdWords. You can consider internships and freelance jobs. Even though they don’t pay much, these jobs can boost your resumes and even connect you with other people in the industry.
Create your own blog
This is a way to create an online presence. Creating a website or a blog will not only allow you to sharpen your SEO and social marketing skills, but it builds your reputation and can attract the attention of some digital marketing recruiters nyc to your work. On the plus side, owning your own blog can be a great addition to your resume.
Create a professional email address
You might want to rethink your email address as most digital marketing recruiters nyc, and clients will judge you based on it. Ensure that your email address is simple and professional before you reach out to companies. If you are tech-savvy, you can even create a custom email address with your own domain name.
Optimize your social media presence
Fostering a social media presence is one powerful way to show your personality and abilities. One very important platform to focus on is your LinkedIn profile. This is because apart from gaining access to job opportunities a lot of digital marketing recruiters nyc will almost always check out your LinkedIn profile to get a sense of your capabilities.
Ensure to completely fill out your profile to include as many recommendations as possible and showcase any writing on marketing work you’ve done. If you have very little job experience, you can highlight all of your volunteer experience and community affiliations.
Attend networking events
This is a great way to meet people in the industry and find professional opportunities. Some digital marketing recruiters nyc attend these events to get in touch with top talents so make sure to leave a good impression as that might just land you your next job as a digital marketer.
Research the companies you are interested in
Before you start creating applications for a position in digital marketing, try to do in-depth research into the companies you are applying to. This will help you learn more about the workplace atmosphere and company values of your potential employer.
By knowing the kind of qualities and skills your potential employers are looking for, you can easily assess yourself to see if you have those qualities and customize your resume accordingly. Another helpful way is to talk to digital marketing recruiters nyc to discuss and make necessary adjustments to your portfolio in order to make you stand out as an applicant.
Proactively apply for jobs
Don’t wait till you are a 100% perfect fit to start applying for jobs. Start looking for jobs either through LinkedIn, online ads, digital marketing recruiters nyc and other sites. Some of the top digital marketing recruiters in NYC include; Adecco, Robert Half, Aerotek, Randstad, Atrium and many others.
Prepare for your interviews
Once you have made the right connections and landed an interview, you can now take some steps towards acing your interview and leaving a good impression. Do your homework on the company’s history, values, current financial situations, and digital marketing strategies.
Then, tailor your resume to highlight your creativity, relevant skills and past experiences. After the interview, ensure to stay in touch with the company or recruiters for updates on the position.
It isn’t enough to just land a job in digital marketing; keeping the job and thriving in your new position is equally important. So ensure to keep an open mind and continue to learn about trending best practices and new digital marketing tools. Also, try to surround yourself with people in the industry and learn from their experiences.